The First Penalty Shoot-out, a weekly sports talk show, produced by Beijing Long Sports Technology Co., Ltd., was broadcast on iQiyi Sports Channel on September 25. Hylands Law Firm provided a full range of legal services for this program. Partner Xiao Qun and lawyer Li Jie, as the special legal counsel for this program, provided professional legal support and risk avoidance services to ensure the smooth running of this program.

The First Penalty Shoot-out is anchored by Su Dong, a well-known football commentator and host by Wu Tong, a new-generation female commentator. Heavy-hitter stars in the sports and football circles including Luo Ming and Miao Kun are invited to give professional interpretation and interesting stories for fans from different perspectives.

Hylands Law Firm boasts an excellent IP legal business team，with a focus on IP rights, and the legal services extend to complex and comprehensive legal affairs in the fields of culture and entertainment, media communication, franchised operations, sports, culture and technological industry investment and financing, encompassing copyright and related rights, trademark rights, patent rights, anti-unfair competition, anti-monopoly, trade secrets, Internet domain names, franchised operations, customs protection, layout design of integrated circuits, etc. Hylands’ clients include enterprises, organizations and individuals in such fields as publishing, education, entertainment, sports, advertising, paper media, radio and television, telecommunications, Internet and new media,etc.